Latest News

Instagram – are you missing out?

Instagram is a significant social media platform with 800 million users – and more joining by the day. If you’re wanting to grow your company’s influence online, Instagram could be one very useful content marketing tool. Read more

Client Q&A – Does content marketing pay off?

Campbell Hastie is pretty savvy when it comes to promoting his mortgage broking business, the Go2Guys. We sat down with Campbell and asked his advice on how SMEs can grow their influence online. Read more

5 simple steps for blogging success

There’s nothing worse than staring at an empty screen and blinking cursor. If you’re stuck for inspiration for your blog, smash through that writer’s block with these simple steps. Read more

Why should you bother with blogging?

Blogging is an easy, cost effective way to get your brand noticed online. Check out our blog on why you should have one, and how to make it happen. Read more

The season for giving back

This year The Content Agency ‘adopted’ an Auckland family of five for Christmas through the Salvation Army. Read more

Is it all about the money? The difference between Facebook organic and paid reach

Drawing attention to your company’s Facebook content can be a tricky art. Especially if you have limited time and budget. Understanding Facebook organic and paid reach is crucial when it comes to getting your content noticed. Read more

Where can you execute content marketing? Different platforms for different audiences.

When you develop your content marketing plan, it is important to know which of the different platforms available are suited to which audiences and types of content. Read more

Why is a call to action so important?

If you are going to spend the time and money working on a lovely content marketing campaign, you must include a call to action - to make sure it is also an effective content marketing campaign. Read more

6 Ways to Provide Exceptional Customer Service on Social Media

As social media is used more for business, it becomes increasingly important for customer service. Consumers expect your business to be able to serve them on the platforms of their choice, and you need to be able to assist them. Read more

How do Facebook Ads and Google AdWords work?

Google AdWords and Facebook Ads both generate clicks through to websites, but they do so in very different ways. Understanding the difference is key to knowing how to use them. Read more
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