Buy now, sign up, call us, download – grammatically they are imperatives, but in marketing they are a call to action (CTA).
If you are going to spend the time and money working on a lovely content marketing campaign, you must include a call to action - to make sure it is also an effective content marketing campaign.
What exactly is a call to action?
A call to action is an instruction we give, to get someone to do something.
Chances are you already use a call to action in some of your content marketing, such as a “click here” button on your website.
We do it all the time when interacting with people; with our friends, “Give me a call about that dinner date!” and our families “Don’t forget Mum’s birthday, only five days left to get her present.” And of course our colleagues, clients, suppliers and customers, “Have a look over the quote and give me a call to discuss.”
While it can seem quite natural in a one on one interaction, in content marketing, especially social media post or blogs, it can be forgotten, which may mean people read your newsletter, webpage or blog post, enjoy the information and then move on without taking any action that benefits you.
How to use a call to action:
If you want help developing compelling calls to action, or tracking your marketing efforts to know if your call to action is working, get in touch with The Content Agency today.
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