enableMe is New Zealand’s leading provider of personal financial coaching. Over the last decade, the business has helped thousands of Kiwis to reduce debt and get ahead.

The Brief

The Content Agency was first engaged by enableMe in 2015 to deliver a marketing plan that the business could use to facilitate national growth via a new franchise model.

In 2018, having evolved into a business with franchise offices across the country, enableMe again engaged The Content Agency – this time to assist with the marketing of its flagship seminar series.

Our team worked closely with enableMe’s senior management team to deliver a refreshed seminar focus and design a comprehensive event marketing plan that integrated traditional and digital marketing tactics.

Once a clear marketing programme had been developed, our team continued to work closely with enableMe to deliver the schedule of activities, with particular emphasis on email marketing of the events.

The Result

The refreshed seminar concept was highly successful and the corresponding marketing generated impressive response rates, which translated into sell-out events nationwide.

In addition to the results generated by the initial campaign work, enableMe was left with a marketing programme that it could easily re-purpose for future seminars.


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