New Zealand Marketing Association

The Marketing Association is a hub for Kiwi marketers looking to extend their skillset, learn about best practice and network with peers.

In addition to providing information and industry event, the Marketing Association is renowned for its range of short courses that cover specialist marketing topics.

The Brief

When the Marketing Association wanted to refresh the social media content within its Digital Essentials course, The Content Agency was engaged to ‘write the book’ on this increasingly important, specialist topic.

As well as redesigning and redeveloping all of the teaching materials, our team created fresh, interesting group and individual exercises that would enable course participants to put theory into practice.

The Result

The Marketing Association’s Learning & Development team was delighted with the updated material, commenting: “We are in LOVE with the slide deck and believe it is perfectly situated for our class.”

Students were also impressed, with the following feedback from course participants relayed by the Marketing Association: “Our class found the material insightful, relevant and enjoyable to learn about! Every student in the class agreed they found the class material applicable to their assignment and their daily role.”


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  • Content Strategy

    Content Strategy

  • Content Creation

    Content Creation

  • Social Media Management

    Social Media Management

  • Analysis