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Two-Factor Authentication: Why It Matters

Two-Factor Authentication: Why It Matters

If you’re a dedicated Facebook user, you’ll likely be aware that the platform is now placing more importance on its Two-Factor Authentication process.

Two-factor authentication is a security feature created by Facebook to protect your account in addition to your standard password. If you set up two-factor authentication, you’ll be asked to enter a special login code or confirm your login attempt each time someone tries accessing Facebook from a browser or mobile device that Facebook doesn’t associate with your usual account usage.

While, for the moment, users can still switch over to this on a voluntary basis, at The Content Agency we feel that both personal and business users should be making this a priority.

Two-Factor Authentication – For Personal Use

The primary focus for enabling two-factor authentication as a personal user is that it gives you more control over access to your account. By using Two-Factor authentication, you have complete control over how your account is accessed. So even if your password falls into the wrong hands you can be sure that any kind of bad guy won’t be able to get into your account.

In a time of mass identity-theft, and where internet crimes are becoming more of a reality, two-factor authentication is a key step to safety that users should implement.

Two-Factor Authentication – For Business Use

Alongside its practicality for your online safety, Facebook has begun making two-factor authentication a key factor in running your business on the platform. If you are wanting to advertise on Facebook, it is vital that you turn on two-factor authentication, otherwise you may find Facebook prohibiting you from using its Ads Manager platform.

Facebook does this to protect things such as financial data and credit card details, and it’s just another level of added security for businesses.

Wanting more information on how to make the most of your Facebook presence as a business? Get in touch with our team at The Content Agency, who are experts in the platform, along with all of its ins and outs.

Image: Photo by Solen Feyissa on Unsplash

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