Latest News

What’s that on your email signature?

What’s that on your email signature?

If you’re on the receiving end of our emails, you may have noticed a new addition to our TCA digital signatures. It comes in the form of a little bracketed pronoun which looks something like this:


So, what’s it all about?

In short, it’s our way of acknowledging that it’s important to create a professional environment that’s respectful and inclusive for all.

While it’s a small gesture, it goes to the heart of our team’s culture and beliefs. We are committed to creating a positive impact on our industry and community in any way that we can.

Want to learn more? Check out this excellent article on the New Zealand State Services Commission website:

And please feel free to copy and use the pronoun section of our email signature on your own!

  • Content Strategy

    Content Strategy

  • Content Creation

    Content Creation

  • Social Media Management

    Social Media Management

  • Analysis